In the "Services Forex Clients Find Valuable" section, we urged agents to make client "Support" one of their top priorities. Likewise, IBs should work with brokers who offer good customer support as well.
Nowadays, Forex clients have many choices when it comes to choosing a broker. That is why it is so important for the brokerage firm the referral agent recommends to be friendly, knowledgeable, and helpful to their customers. The consequence of clients having to deal with rude or unhelpful customer support reps is lost business opportunity for the IB. If the brokerage firm has good customer support personnel on staff, they will go out of their way to help clients with any account-related issues, which should help agents open more accounts.
Most brokers today provide common support channels such as phone and email. However, to meet the needs of an increasingly high-tech world, it is also important that FX brokers provide more convenient support alternatives, such as live chat. Live chat seems to be the preferred method of support of most traders. It is cheaper than phone assistance and faster than email. Due to advancements in technology, it is also very affordable for brokerage firms to set up. If possible, work with a firm that provides it.